HDI is part of the Informa Tech Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
By selecting the right tools for your company's particular product, brand or campaign, your organization can fulfill the desire and expectations that customers now have for interaction.
This white paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching visitors' passion and to figure out the "best fit" for the new opportunities that present themselves. In doing so, you can address online visitors in each phase of their buying cycle including awareness, interest, desire, action and satisfaction.
Offered Free by: SDL - Web Content Management Solutions
See All Resources from: SDL - Web Content Management Solutions