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B2B Marketing Attribution 3.0: Double Your B2B Marketing ROI with Chain Based Attribution
Marketing ROI. It's the holy grail -- knowing exactly where to spend the next dollar for maximum return. But to date, it's been hard. And only 1 in 4 marketers is highly confident they can quantify ROI. So, we did something about it... and outlined a new machine learning approach to attribution and ROI in this tell-all guide.
What's in the guide?
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