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Find the Keys to Flavor Innovation
Affinnova’s Flavor Innovation study shows how marketers can increase trial for new food products by optimizing their ‘anticipated taste’ with consumers.
Affinnova found that consumer perceptions of flavors are highly flexible; flavors which at first sound uninteresting become more tempting when combined with other ingredients. Additionally, some brands own certain flavors in the minds of consumers, allowing them to capitalize on food innovations other brands could never pull off.
WHAT YOU WILL LEARN:
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