HDI is part of the Informa Tech Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Learn how some marketers are responding to the ever-increasing demand on marketing communications.
With all the customization associated with marketing communications, this puts immense pressure on marketing teams. There has been an explosion in personalization and versioning which requires more digital assets being staged and ready to be summoned by campaign tools. Mix in predictive analytics to vary copy, imagery and offers, and marketers suddenly have a lot more to produce.
Most marketers cannot keep up with the demand. As a reaction, marketers are looking at different ways to increase production by getting work done overnight.
In this paper, we share with you some insights on how to maximize these efforts, including 10 Ways to Make Onshore-Offshore efforts work.
Offered Free by: Hansa Marketing
See All Resources from: Hansa Marketing