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Three steps to bring together paid, owned, and earned media.
In a series of three steps, How to Converge Media reveals the importance of converging paid, owned, and earned media into your marketing strategy. Citing multiple case studies on brands such as Patagonia, Victoria's Secret, and The Big Ten Network, this white paper answers the vital question that any marketer should be considering - "What is the perfect formula to enhance your media strategy?"
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